Russel and Joanne Kruger from Jemima’s Hospitality acquired the lease from the
Crawford family in June 2018 .

Russel having grown up in the Transkei has always been keen to get back to his roots so embraced the opportunity to buy the hotel. His family’s roots are originated from the
imperial hotel in Umtata where his grandparents Joe and Mary Kruger owned the hotel who served Queen Elizabeth in its day. His parents BRIAN and PEGGY Kruger owned the Kei Mouth Beach hotel for 27 years before taking the opportunity to work with the then Transkei development corporation. They were great friends with the Crawford’s and the Berlin family’s and ran Seagull’s and Mazeppa Bay hotels from the mid seventies to late 80’s.

It’s those days that embodied the love for the Transkei in Russel’s heart. Russel has been in the hospitality business all his life and owns Mugg and Bean Vincent park as well as
Jemima’s Hospitality business with branches in Bunkershill and Gonubie in East London. Coupled with that Russel is the CEO of the MZANTSI group focused on Property, Leisure, retail and IT. His passion is the development of people and simple smart partnerships and he sees massive opportunities for the business and the community in coffee bay.

Training is core to his beliefs and he has established himself as a sought-after
management facilitator and will be focused on ensuring that the hotel becomes
internationally recognized for delivery of barefoot customer experience par excellence.

Joanne is the passionate mother and shareholder of Red Alert group of companies and together they form a dynamic team and have been happily married since 1994. With 5 kids they understood customers expectations and look forward to seeing you as
customers fall in love with Ocean View Hotel.


Founded in 2007 with the name originating from Jemima, Russ & Joanne’s only daughter (amongst 4 brothers) the brand is well established in the hospitality industry with AA Superior and 4-star tourism gradings. The business also boasts one of the most scenic restaurants in East London and the Ocean View Hotel is a natural opportunity for the business to grow its footprint into the Transkei.

Jemima has been a fantastic ambassador for South Africa and has been awarded SA colors twice and has won multiple gold medals internationally for dancing and has won the prestigious GRAND CHAMPION OF THE PERFORMING ARTS in the world in California USA at the tender age of 13.

What to do
We pride ourselves on creating an amazing experience right at our doorstep with a
wonderful opportunity to live out your holiday in barefoot luxury.

Relax and enjoy the sun on the comfortable loungers if that’s your choice.

Beach luxury at your doorstep
Relax at the foot of the hotel where we are blessed with one of the best beaches on the wild coast. Be careful of currents at the rocks and always respect the sea.

For your comfort loungers and umbrellas may be taken onto the beach for a nominal fee. To the left of the cliff are stunning pools for the kids and a safe beach walk at low tide.

Surfing and swimming are safe however the winter months do have the famous sardine run so be safe aware of any warning from life guards. Surfboards, boogie boards, hand boards & paddle skis are available by arrangement at your own risk as well as surf lessons.